The European Commission has preliminarily found TikTok in breach of the Digital Services Act (DSA) over the "rabbit hole" effect of its "For You" feed. The more a user watches or likes a type of content, the more similar content the algorithm recommends. Repeated exposure to content on sadness, isolation, weight loss or body image can harm users' mental health, especially vulnerable adults and minors. The Commission preliminarily finds that TikTok did not adequately assess these risks, and that its mitigation measures are not effective. Measures to diversify recommendations do not sufficiently reduce how often similar content appears, and user controls such as the "not interested" button may not be enough to change the feed, as the algorithm prioritises viewing time over users' choices.
The Commission preliminarily considers that TikTok needs to change the design of the "For You" feed. It should rely more on users' explicit preferences, disable viewing time as a signal for recommending content, make user controls more accessible and usable, and regularly test its algorithm. TikTok can now exercise its right of defence and reply in writing. If the findings are confirmed, the Commission may issue a non-compliance decision with a fine of up to 6% of TikTok's total worldwide annual turnover. The preliminary findings do not prejudge the outcome of the investigation.