A/B Testing
Categories
Marketing
Level
Beginner

The A/B Testing database template is a comprehensive solution designed to streamline the planning, execution, and analysis of experiments aimed at optimizing digital experiences, marketing campaigns, and product features. Ideal for teams involved in data-driven decision-making, this template provides a structured framework to manage experiments, variants, KPIs, campaigns, and related stakeholders seamlessly. It enables users to formulate hypotheses, track variant performance, and prioritize testing opportunities based on scores like opportunity index, confidence, and priority. The integrated views and data sources facilitate real-time monitoring of ongoing experiments, comprehensive overview of campaign performance, and detailed variant analysis. Whether you’re running website A/B tests, marketing experiments, or product feature validations, this template helps ensure systematic tracking and evaluation of each test’s impact. Its flexible design supports collaboration among team members, including experiment owners, marketing managers, and analysts, fostering a culture of continuous improvement. By centralizing all relevant data—from experiment hypotheses to variant results and KPI measurements—this template empowers teams to make informed decisions, optimize user experiences, and maximize ROI through iterative testing. Overall, it is an essential tool for organizations committed to data-driven growth and experimentation excellence.

Database: A/B testing

Employees

Fields

  • Name (Text)

  • Email (Email)

  • Phone (Phone number)

  • Experiments (Link to table)

Views

  • All employees (grid)

Markets

Fields

  • Market Name (Text)

  • Campaigns (Link to table)

  • Number of campaigns (Count)

Views

  • All markets (grid)

Brands

Fields

  • Name (Text)

  • Description (Text)

  • Campaigns (Link to table)

  • Number of campaigns (Count)

Views

  • All brands (grid)

KPI

Fields

  • Name (Text)

  • Description (Text)

  • Primary (Link to table)

  • Secondary (Link to table)

  • Used as primary KPI (Count)

  • Used as secondary KPI (Count)

  • Total usage (Formula)

Views

  • All KPIs (grid)

  • KPIs used in more than 3 experiments (grid)

Campaigns

Fields

  • Name (Text)

  • Brand (Link to table)

  • Objective (Text)

  • Start Date (Date)

  • End Date (Date)

  • Budget (Number)

  • Description (Long text)

  • Experiments (Link to table)

  • Market (Link to table)

  • Number of experiments (Count)

Views

  • All campaigns (grid)

  • All campaigns grouped by brand (grid)

  • All campaigns grouped by market (grid)

  • Timeline: all campaigns (timeline)

  • Campaign Form (form)

Experiments

Fields

  • Name (Text)

  • Hypothesis (Long text)

  • Primary KPI (Link to table)

  • Secondary KPI (Link to table)

  • Start (Date)

  • End (Date)

  • Owner (Link to table)

  • Status (Single select)

  • Campaign (Link to table)

  • Variants (Link to table)

  • Market (Rollup)

  • Brand (Rollup)

  • Objective (Rollup)

  • Priority (Single select)

  • Number of variants (Count)

  • Live variants count (Formula)

  • Owner Email (Formula)

  • Duration (Formula)

Views

  • All experiments (grid)

  • Running experiments (grid)

  • All experiments grouped by campaign (grid)

  • All experiments grouped by market (grid)

  • All experiments grouped by brand (grid)

  • All experiments stacked by status (kanban)

  • All experiments stacked by priority (kanban)

Variants

Fields

  • ID (Text)

  • Name (Text)

  • Build status (Single select)

  • Experiment (Link to table)

  • Campaign (Rollup)

  • Market (Rollup)

  • Brand (Rollup)

  • Objective (Rollup)

  • Hypothesis (Rollup)

  • Primary KPI (Rollup)

  • Secondary KPI (Rollup)

  • Test focus (Text)

  • Test change (Text)

  • Design requirements (Long text)

  • Device (Single select)

  • Potential (1-6) (Rating)

  • Above the fold (0-2) (Single select)

  • Complexity (1-6) (Rating)

  • Based on previous test (0-2) (Single select)

  • Based on quantitative data (0-2) (Single select)

  • Based on qualitative data (0-2) (Single select)

  • Comments (Long text)

  • Images (File)

  • Document (File)

  • Priority score (Formula)

  • Confidence score (Formula)

  • Opportunity index (Formula)

  • Conclusion (Formula)

Views

  • All variants (all fields) (grid)

  • All variants (rating fields) (grid)

  • Variants with complexity < 3 (grid)

  • Variants with complexity >= 3 (grid)

  • Variants with potential < 3 (grid)

  • Variants with potential >= 3 (grid)

  • Variants with top + high priority (grid)

  • Variants with top + high priority (all fields) (grid)

  • All variants grouped by experiment (grid)

  • All variants grouped by device (grid)

  • All variants stacked by status (kanban)

  • Add new variant (form)

  • Add new variant (all fields) (form)

  • Gallery: all variants (gallery)

  • Gallery: high + top priority variants (gallery)

Application: Rating variants

Homepage

Data sources

  • Running experiments

Variant overview

Data sources

  • Get experiment

  • Related variants

Variant details

Data sources

  • Get variant

  • Related variants

Actions (event)

  • update_row (submit)

  • refresh_data_source (submit)

  • refresh_data_source (submit)

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