
“There was a strong expectation to make communication easier, and to quickly and efficiently share relevant information.”
— Cathy Tondu, Digital Rituals Project Lead, ARaymond
ARaymond replaced scattered spreadsheets and legacy tools with a centralized Baserow database to power real-time production KPI tracking. Now, they deliver total transparency across 28 factories, automate workflows, and scale operations without limits.
Industry
Manufacturing
Organization Size
Enterprise (Global Multi-Site)
Region
Global
Platform Capabilities
ARaymond is a global leader in fastening, assembly, and fluid handling solutions for the automotive industry. With a diversified portfolio spanning solar energy, pharmaceuticals, and construction, the company employs more than 8,000 people across 28 factories worldwide. Founded in 1865, ARaymond has a long tradition of innovation, and its recent move toward digital visual management is the latest chapter in that legacy.
Short Interval Management (SIM) is a cornerstone practice in ARaymond’s operations. However, the “Team Animation Rituals” (AIC) used to manage these daily cycles faced a hurdle. Information was often trapped in scattered spreadsheets or static formats, making it difficult to align teams on daily targets.
Both at the management level and on the shop floor, the lack of a unified system created inefficiencies. As Cathy Tondu, who was appointed to lead the digitization of these rituals, explains, the organization needed a way to “quickly and efficiently share relevant information” to keep production moving smoothly.
ARaymond selected Baserow to serve as the central hub for its operational data. Unlike rigid proprietary software, Baserow’s open-source, API-first nature allowed ARaymond’s partner, Pingflow, to build a system tailored to their exact needs for managing daily operational KPIs.
“Anywhere there is data to be seen, we use Pingflow’s digital wallboards to display it,” says Tondu.
The most immediate impact has been on KPI transparency. By sharing live data from Baserow directly to the shop floor, employees are fully engaged and know exactly how their production line is performing against daily targets. This visibility eliminates back-and-forth communication updates and builds trust by proving that parts are moving on schedule.
The implementation has been swift and scalable. ARaymond has already deployed more than 50 visual wallboards supported by 100 users in the Baserow database. The simplicity and flexibility of the no-code tools ensured a much faster development time than custom coding would have allowed.
Automation has replaced manual data entry. With integrations into PowerBI, data flows automatically, significantly reducing the administrative burden. The IT team reports significant hours saved by eliminating the need to maintain and synchronize disparate spreadsheets and paper records.
Digital visual management is gaining momentum at ARaymond. The group is now moving towards new use cases that focus on activity management:
“It’s on this type of new uses that we will be working in parallel with the deployment of AICs,” anticipates Tondu. “It’s very interesting, but like any digitalization project, it requires having thought about the organization and skills – typically here training logistics employees to be versatile.”

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