How Believe Standardized Global Artist Marketing Reports Across 23 Teams

Baserow is a great tool to build intuitive databases that connect to our existing systems. The database is easy to use for non-technical users and creates a real-time source of truth to report on our artists’ marketing activities and results. We were looking for a centralized, flexible and cost-effective tool to streamline the data capture, classification, reporting and sharing within our teams. We rolled out the tool to all our team members in a few months and eliminated the spreadsheet-based old processes.

Marine Silber, Product Manager, Believe

Believe replaced a spreadsheet process to capture, report and share artists’ marketing results by building a centralized database accessible to non-technical users. The solution has been developed without the need for database skills or custom application development.

Industry

Artists Marketing

Organization Size

Enterprise

Region

Global

Baserow Capabilities

• Database, filters and views
• API-first

About Believe

Believe is a major global independent music company that acts as a digital distributor and artist services provider, empowering independent artists and labels with marketing, distribution, and development services, focusing on fairness, expertise, and artist independence.

Challenge: Standardize artists’ marketing reporting across 23 teams worldwide

Believe launched a project to standardize artists’ marketing reporting across their Editorial Marketing Partner teams. Moving away from spreadsheets, reports and country-based processes, the team chose Baserow, a no-code database platform, for its flexibility, ease of use, cost effectiveness, integration capabilities and stability with large sets of data.

Solution: No-code database that connects to existing systems and is intuitive for non-technical users

Moving away from spreadsheets, reports and country-based processes, the team chose Baserow no-code database platform for its flexibility, ease of use, cost-effectiveness, integration capabilities and stability with large sets of data. Believe built the database and integrations with existing systems directly in Baserow to serve as a central hub for artists’ marketing data.

• Centralized data for a single source of truth: Baserow acts as the central database to store marketing results data. Spreadsheets are no longer in use, and the reporting processes are standardized.
• Automated templates creation: reporting templates are created for every team member to communicate with his/her artists and account managers. No manual work is involved.
• Seamless Integration: Using Baserow’s robust API, Believe connected its database to existing systems to keep information up to date in real time.

Results: Centralized data hub for all artists’ marketing results data

1. Intuitive database interface

With a spreadsheet-like interface, the teams easily adopted the new database.

2. Integrations

Baserow collects data from existing systems through its API-first capabilities. This eliminates manual work and human errors and ensures data is accurate.

3. Governance & Security

The database is deployed on premise, and user access is through Role-Based Access Control and Single Sign On (SSO). This ensures maximum security and eliminates the limitations of traditional SaaS vendors.

Future Outlook: Application for Sales and integration with Notion

“As the team has adopted the database UI, we are looking to provide access to the campaign data through an application accessible to our sales team and the artists themselves. We are considering building this application directly in Baserow, too. As we also use Notion to capture artists’ information, we want to integrate Baserow with Notion to centralize all artists’ information and campaign results”, says Marine Silber